1. Focus on the user
2. Share Everything
3. Look for Ideas Everywhere
4. Think Big, but Start Small
5. Never Fail to Fail
6. Spark with Imagination, Fuel with Data
7. Be a Platform
8. Have a Mission That Matters

List of Google’s 8 Pillars of Innovation from https://www.thinkwithgoogle.com/articles/8-pillars-of-innovation.html